The answer is actually pretty simple: we don’t partner with just anyone. We work with people and organisations that share our standards, values and long-term vision for responsible, sustainable travel. At Follow Alice, we’ve spent years building something we’re incredibly proud of, like small-group adventures that challenge you physically, connect you with local communities, and leave the places you visit better than you found them. We also love giving back to the places we visit. This kind of standard is not something we compromise on just for the sake of a partnership. So when CATALYST PLANET came onto our radar, we took notice because they’re building something that shares the same DNA.
A platform built for the traveller we know
CATALYST PLANET is a travel platform and media hub for conscious adventurers, offering a rich collection of articles, videos, and podcasts that explore destinations alongside wider global issues. It also features a Trip Finder with a curated range of 150+ vetted small-group international trips, designed to be filtered by destination, interest, budget, and duration. At its heart, it’s a global community of activists, conscious travellers, and creators united by a shared passion for adventure and meaningful impact. Sound familiar? It should, because that’s very much the kind of community we’ve built at Follow Alice, too.
Why this partnership makes sense
Here's something we've always known, and the data is finally catching up, as the way people want to travel is changing fast. 77 per cent of Gen Z say sustainability directly shapes their travel decisions. People are more interested in experiences rather than possessions. Interest in sustainable adventures has grown from 42 per cent in 2016 to 93 per cent in 2025. Travellers today are more switched-on than ever, and they can spot greenwashing from a mile away. However, fast forward to 2026, and the problem of finding experiences that live up to those values is still incredibly difficult. The market is noisy, greenwashing is widespread, and spending hours trawling through tour operators only to come up empty is a frustration we see a lot. CATALYST PLANET is solving that.
Every trip on their platform is individually vetted, with a clear focus on ethical operators, local guiding, and genuine benefit to the communities along the route. They’ve done the legwork, so their community doesn’t have to. Our adventures now sit within that carefully curated selection, meaning conscious travellers seeking a real challenge in destinations like Nepal, Kilimanjaro, or Uganda can discover a Follow Alice trip through a platform they already trust. This is a collaboration we’re happy to be a part of.
What their platform offers our community
If you haven't come across CATALYST PLANET yet, the site is well worth a look even if you're not planning a trip any time soon. The platform does offer curated travel experiences, but around 70 per cent of it is dedicated to something a little different, which is editorial storytelling about destinations, cultures, and the social issues shaping our world.
For anyone who wants to better understand the places they visit, the Travel section is a great place to start. Content is organised by continent, so you can go research into regions you already love or discover somewhere you've never thought to explore. The stories are a literary journey through Colombia, the raw wilderness of Antarctica, or an encounter with penguins along the South African coast. Every article is written by someone who knows the destination like the back of their hand.
The platform also covers the bigger picture. Their Global Action section features a range of fascinating articles, including pieces such as 7 Climate Activists Under Age 30, The Disappearing Snows of Mt. Kilimanjaro and Why Latin America is the Most Dangerous Region for Environmentalists. Its social impact reporting looks at the issues affecting communities around the world, from climate change and human rights to global health and displacement. It is journalism that not only inspires you to travel, but helps you understand the world a little better when you do.
What we think at Follow Alice
CATALYST PLANET has earned our trust because of its careful vetting process that looks closely at the operators they feature, the quality of their trips, and the impact those experiences have on local communities. Their editorial content is also well-researched and genuinely useful, offering context that goes beyond typical travel inspiration. On top of that, their focus on conscious travel aligns closely with our own approach at Follow Alice.
If you’re planning your next adventure, you can explore their Trip Finder to browse a range of small-group, purpose-led trips filtered by destination, interest, budget, and duration. Also, if a Follow Alice expedition stands out, you’ll know it’s a journey designed with the same attention to experience, people, and place.
Follow them on social media:
Instagram @catalyst.planet
Facebook: @CATALYST PLANET
Twitter: @CATALYSTPLANET
TikTok @catalystplanet and sign up for their newsletter here.
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