Cookies Policy

This Cookies Policy (“Cookies Policy”) is provided by Follow Alice Ltd, a company registered in England and Wales under company number: 10741336 (‘we’, ‘our’ or ‘us’) with registered office at 207 Regent Street, 3rd Floor, London, United Kingdom, W1B 3HH, for use of our services (“Services”), through our Platform. When we talk about the “Platform” in this Cookies Policy, we are referring to our website platform at

Please read this Cookies Policy carefully as it contains important information on who we are and how we use cookies on our Services.

This Cookies Policy should be read together with our Privacy Policy which set out who we are, how to contact us, what data is collected, how and why we collect, store, use and share personal data generally, as well as your rights in relation to your personal data and details of how to contact us and supervisory authorities if you have a complaint.

1. Cookies

A cookie is a small text file which is placed onto your device (e.g. your smartphone or other electronic device) when you use our Services. When we use cookies on our Services, you will always be informed by a pop-up within the Services. 

Cookies help us to recognise you and your device and allow us to store some information about your preferences or past actions, including your location data (for more information, please see our Privacy Policy).

For example, we may monitor how many times you use our Services, which parts of the Services you go to, location data. This information helps us to understand use of the Services by our users. Some of this data will be aggregated or statistical, which means that we will not be able to identify you individually.

For further information on our use of cookies, including a detailed list of your information which we and others may collect through cookies, please see below.

For further information on cookies generally, including how to control and manage them, visit the guidance on cookies published by the UK Information Commissioner’s Office, or

We will ask for your consent to place cookies or other similar technologies on your device, except where they are essential for us to provide you with a service that you have requested (e.g. to allow you to remain logged-in to the Services as you navigate within the Services and use the Services functionalities).

You can withdraw any consent to the use of cookies or manage any other cookie preferences by using the tool made available to you within the Services itself. You can then adjust sliders or untick boxes as appropriate to reflect your choice. It may be necessary to refresh or restart the Services for the updated settings to take effect.

3. Our use of cookies

The table below provides more information about the cookies we use and why:


The cookies we useNamePurpose

Necessary Cookies*




exitIntentLastDisplayed_xxx trip_departure_active_month


These cookies are essential to provide core functionality. The Platform won’t function properly without these cookies and they are enabled by default and cannot be disabled.

Analytical Cookies**










Google: _ga







* For Necessary Cookies we will not request your consent before placing this cookie) because this Cookie is essential for us to provide you with a service that you have requested.

** For Analytical Cookies, we will ask for consent before placing these cookies.

4. How to turn off all cookies and consequences of doing so

If you do not want to accept any cookies, you may be able to change your device settings so that cookies (including those which are essential to the services requested) are not accepted. If you do this, please be aware that you may lose some of the functionality of our Services and of other Services you use on your device.

For further information about cookies and how to disable them please go to the guidance on cookies published by the UK Information Commissioner’s Office, or

5. Third-party pixels and cookies

When you visit our website, log in, register or open an email, know that cookies, ad beacons and similar technologies may be used by our online data partners or vendors to associate these activities with information they or others have about you, including your email address. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting

If you wish to opt-out of email marketing from a specific brand that we work with, such as a customer of ours, you can click on the “opt-out” or “unsubscribe” link in the footer (located at the bottom) of any marketing email you receive.

6. Changes to this policy

This policy was updated on 29 February 2024.

We may change this Cookies Policy from time to time, when we do we will inform you via the Services or by sending an email to the email address you provided when you signed up to the Services.