About us vector graphic header

About us

We are a boutique tour operator offering a selection of the best adventure trips around the globe.

The Follow Alice story

The idea for Follow Alice was planted when Reto climbed Kilimanjaro with Chris as his lead guide in 2014. Chris had started as a porter on Kilimanjaro in 1999 and had since worked his way up to become a chief guide. His dream had always been to set up his own Kilimanjaro operation. Reto decided to team up with Chris, Kazi and Chris’s brother Robert and make the dream a reality. Since then, Follow Alice has grown into a global family of local guides and international explorers who all share a passion for travel and adventure.

Chris, Reto, Kazi, Robert (from left to right)
First team meeting in Tanzania 2014
Chris, Reto, Kazi, Robert (from left to right)

What we care about at Follow Alice

Please give us a moment to tell you about the things that matter to us ...

Come as a client, leave as a friend

  • Jess and Follow Alice team in Tanzania

    Travel with friends

    Follow Alice aims to offer travel experiences that feel like a good friend is taking you on a journey. “Come as a client – leave as a friend” is a favourite saying of ours, coined by our safari guide Kazi in 2015. It has become one of our guiding principles.

  • Nepal team with logo and mountains in the background

    One global family

    We strive to empower local entrepreneurs by providing them with the necessary tools to run a successful business as a tour leader in their country. All of our local leaders are an integral part of the Follow Alice family. You'll see it for yourself when adventuring with us!

  • Client stands with Follow Alice flag on mountain

    Who is Alice?

    Alice lives in all of us. She's that voice in your head urging you to explore the unknown rabbit hole. Alice is a freedom-seeker, adventurer, storyteller, memory-maker and, above all, a friend.

We prefer to let others talk about us ...

See our reviews onSee our reviews on Trustpilot

Meet the Team

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Reto 🇨🇭

Co-founder & CEO 

He created the company and developed the amazing team chasing the Follow Alice dream. He's always calm (Mr "Cool Beans") and is solution-orientated.

Dani Profile

Dani 🇨🇭


He's the brain behind the numbers and strategies of Follow Alice. Dani was part of the group that climbed Kilimanjaro in 2014 with lead guide Chris when the idea to create Follow Alice first came up.

Follow Alice Local leader Chris Sichalwe

Chris 🇹🇿

Tanzania Local Leader 

Chris was the lead guide on the climb in 2014 when the idea for Follow Alice started. He has summited Kilimanjaro over 300 times and is ranked #6 out of 261 guides on Kilimanjaro by clients.

Sal Profile

Salwan 🇩🇰


If you found us via Google, it's thanks to the hard work, great content and SEO of Sal. He's a passionate entrepreneur and Muay Thai fighter.

Tash Profile

Tash 🇬🇧

Travel Consultant & Trip Manager 

She's the soul of Follow Alice, always taking the very best care of our awesome clients and ensuring they're properly prepped for their adventures.


Justin 🇿🇦

Tanzania Trip Manager  

When he's not spending time in the mountains himself, Justin ensures that you're fully prepared to make it to the roof of Africa and enjoy your safari after.


Michael 🇿🇼

Trip Manager  

How many of us can say we rolled down a hill in Mgahinga, ran into a silverback gorilla and got an epic picture to back it up? Michael can! When he’s not hanging out with gorillas, he plans your epic adventure for you.

Jess Profile Pic

Jess 🇿🇦

Finance & Social Media 

She's responsible for executing your trip – basically ensuring everything is organised and runs as it should. The amazing Jess is also our social media angel.

Dan Profile

Dan 🇺🇬

Uganda Local Leader 

UganDan is loved by all our clients for his knowledge, humour and commitment to ensuring everyone has a great time!

Sonam Profile 2


Nepal Local Leader 

The Himalayas are his backyard. Sonam will bring you safely up and down the mountains and show you the beauty of his home country.

Marco Profile

Marco 🇨🇭

CTO & Website 

He's the mastermind and programmer of this beautiful website you're looking at. He's also a former Kilimanjaro client who became a team member.

Megan Profile

Megan 🇿🇦

Writer & Storyteller 

Megan is the brains and words behind all of our inspiring stories and informative blog posts.

Brendan Profile

Brendan 🇬🇧

Video & Graphics Wizard 

Brennels is the creator of all our inspiring videos and informative graphics. His amazing work is probably the reason that you landed here on our page.

Joel profile

Joel 🇨🇭

Community Manager 

He's the organiser of our community trips, and has a sixth sense for where the fun is at. You'll most likely find him on an island, in a boat, or exploring the mountains.


Yannick 🇸🇪

Sweden Local Leader 

He's our local leader for the kayaking adventure in beautiful Sweden.

David Profile

David 🇮🇸

Iceland Local Leader 

This man knows his way around the wonders of Iceland like no other!

Dinesh Profile

Dinesh 🇱🇰

Sri Lanka Local Leader 

He's our local expert in Sri Lanka. He'll put together an adventure trip that's tailored to your wishes.

Robert Profile

Robert 🇹🇿

Tanzania Local Leader 

He's the brother of Chris and also one of our excellent Kilimanjaro lead guides. You're in very safe and capable hands when you trek with Robert.

Oangdi Profile

Oangdi 🇳🇵

Nepal Local Leader 

He's always smiling and is the best contact for a night out in Kathmandu. He's called the Prince of Thamel for good reason!

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Where is Follow Alice based?

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+44 20 3289 2088

+1 (785) 859-4930


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Follow Alice Ltd

207 Regent Street

London, W1B 3HH

United Kingdom


Follow Alice Tours (T) LTD

PO Box 1923, Moshi



Follow Alice Tours (T) LTD is registered in Tanzania and holds all the necessary licences to run Kilimanjaro climbs and safaris.


Our Credentials

Follow Alice is rated 5/5 stars across all major platforms

We are an approved partner company with the Kilimanjaro Porters Assistance Project



International Mountain Explorers Connection – IMEC – Partner for Responsible Travel Program.



Copyright Follow Alice LTD. 2021, registration number 10374382 (England & Wales)