Privacy Policy

1. Introduction

This Privacy Policy (“Privacy Policy”) is provided by Follow Alice Ltd, a company registered in England and Wales under company number: 10741336 (‘we’, ‘our’ or ‘us’) with registered office at 207 Regent Street, 3rd Floor, London, United Kingdom, W1B 3HH, for use of our services (“Services”), through our Platform. When we talk about the “Platform” in this Privacy Policy, we are referring to our website platform at https://followalice.com/.

We take your privacy very seriously. Please read this Privacy Policy carefully as it contains important information on how and why we collect, store, use and share any information relating to you (your “personal data”).

It also explains your rights in relation to your personal data and how to contact us or the relevant regulator in the event you have a complaint. Our collection, storage, use and sharing of your personal data is regulated by law, including Date Protection Act 2018 and the UK General Data Protection Regulation (“UK GDPR”).

We are the controller of personal data obtained via the Services, meaning we are the organisation legally responsible for deciding how and for what purposes it is used.

2. What this policy applies to

This Privacy Policy relates to your use of the Services only.

The Services may link to or rely on other apps, websites, APIs or services owned and operated by us or by third parties to enable us to provide you with Services. These other apps, websites, APIs or services may also gather information about you in accordance with their own separate privacy policies. For privacy information relating to these other apps, websites or services, please consult their privacy policies as appropriate. For more information see the section ‘Who we share your personal data with’ below.

3. Personal data we collect about you

The personal data we collect about you depends on the particular activities carried out through the Services. We will collect and use the following personal data about you:

Category of data	In more detail
Identify and account data you input into the Services Registration is mandatory in order to use the Services	- Your email address - Your first name - Your last name - Your age - Your gender - Your weight - Your passport number - Your nationality - Your postal code - Your mobile number - Your medical conditions - Your emergency contact's name, last name, and phone number - Your insurance policy number
Data collected when you use specific functions in the Services	Data you store online with us using the Services including your bank details, your usage history or preferences (while such data may not always be personal data as defined by law; in all cases we will assume it is and treat it in accordance with this Privacy Policy as if it were)
Data collected when you permit the collection of location data	Details of your location with a high degree of precision, see the section ‘Location services/data’ below data concerning location
Other data the Services collects automatically when you use it	- Your activities on, and use of, the Services which reveal your preferences, interests or manner of use of the Services and the times of use - Your browser type, operating system and device type

If you do not provide personal data we ask for where it is required, including the geo-localisation services, it may prevent us from providing services and/or the Services to you.

We collect and use this personal data for the purposes described in the section ‘How and why we use your personal data’ below.

4. Sensitive data

Sensitive personal data (also known as special category data) means information related to personal data revealing racial or ethnic origin; political opinions; religious or philosophical beliefs; trade union membership; genetic data; biometric data (where used for identification purposes); data concerning health; data concerning a person’s sex life; and data concerning a person’s sexual orientation.

Please note that we do not knowingly or intentionally collect sensitive personal data or information about criminal convictions from individuals and that you should not submit sensitive data to us.

If, however, you do submit sensitive data to us, such as if you make this sensitive data available to other users of the Services (such as by publishing it through any forum or feature we may make available from time to time) we will assume that you have purposefully made any such sensitive data manifestly public.

5. Location services/data

The Services will request your consent to use location services to precisely identify your location in each session (i.e. each time the Services is opened or has been placed in the background for more than 30 seconds). We require access to that data in order to confirm your pick-up or drop at the airport and in relation to transit and transport facilities.

If you do not provide your consent, you may use the Services but that will mean the “maps” feature on the Services will not be available. To withdraw your consent at any time you can turn off the localisation permissions on your device.

The location services in the Services will not operate unless location services/data are generally enabled on your device. You may disable such functionality at any time by turning your device’s location “on”/“off” using the device’s settings app. When you allow your device to use location services/data, data will also be collected by Google in accordance with their privacy policy, as this is the map service we integrate to our Platform.

We exert no control over Google’s privacy policy and we therefore recommend that you consult their privacy policy for further information on how Google protects personal data please visit their site - https://policies.google.com/privacy?hl=en-US. For more information see the section ‘Who we share your personal data with’ below.

6. How your personal data is collected

We collect personal data from you directly when you sign up to the Services, contact us directly or reach out to us via social media, make submissions via the Services when a forum element is available, or indirectly, such as your activity while using the Services.

At this point in time, we do not collect any personal data about you using cookies or similar technologies. In the event that this were to change and if we were to decide to collect personal data about you using cookies, you would be notified of this change by means of in-app notification, with detailed information regarding our use of cookies and similar technologies to be made available in the relevant cookies policy.

7. How and why we use your personal data

Under data protection law, we can only use your personal data if we have a proper reason, e.g.:

where you have given consent

to comply with our legal and regulatory obligations

for the performance of a contract with you or to take steps at your request before entering into a contract, or

for our legitimate interests or those of a third party

A legitimate interest is when we have a business or commercial reason to use your information, so long as this is not overridden by your own rights and interests. We will carry out an assessment when relying on legitimate interests, to balance our interests against your own. You can obtain details of this assessment by contacting us (see ‘How to contact us’ below).

The table below explains what we use your personal data for and why:

What we use your personal data for	Our reasons
Create and manage your account with us.	To perform our contract with you or to take steps at your request before entering into a contract.
Providing services and/or the functionalities of the Services to you.	Depending on the circumstances: - to perform our contract with you or to take steps at your request before entering into a contract (in this case, the contract means the Platform Terms and Conditions which apply to the Services), - the Maps function will use data relating to your location only based on your consent as described in ‘Location services/data’ (above).
To enforce legal rights or defend or undertake legal proceedings.	Depending on the circumstances: - to comply with our legal and regulatory obligations, - in other cases, for our legitimate interests or those of a third party, i.e. to protect our business, interests and rights or those of others.
Communications with you not related to marketing, including about changes to our terms or policies or changes to the Services or service or other important notices.	Depending on the circumstances: - to comply with our legal and regulatory obligations, - in other cases, for our legitimate interests or those of a third party, i.e., to provide the best service to you.
Protect the security of systems and data.	To comply with our legal and regulatory obligations we may also use your personal data to ensure the security of systems and data to a standard that goes beyond our legal obligations, and in those cases our reasons are for our legitimate interests or those of a third party, i.e., to protect systems and data and to prevent and detect criminal activity that could be damaging for you and/or us.
Operational reasons, such as improving efficiency, training, and quality control or to provide support to you.	For our legitimate interests or those of a third party, i.e., to be as efficient as we can so we can deliver the best service to you.
Statistical analysis to help us manage our business, e.g., in relation to our performance, customer base, app and functionalities and offerings or other efficiency measures.	For our legitimate interests or those of a third party, i.e. to be as efficient as we can so we can deliver the best service to you and improve and develop our Platform and introduce improved features.
Updating and enhancing user records.	Depending on the circumstances: - to perform our contract with you or to take steps at your request before entering into a contract (in this case, the contract means the Platform Terms and Conditions which apply to the Services), - to comply with our legal and regulatory obligations, - where neither of the above apply, for our legitimate interests or those of a third party, e.g. making sure that we can keep in touch with our customers about their accounts and new products or functionalities related to the Services and our services.
To share your personal data with our affiliates, members of our group and third parties in connection with the Services, or a significant corporate transaction or restructuring, including a merger, acquisition, asset sale, initial public offering or in the event of our insolvency. In such cases information will be anonymised where possible and only shared where necessary.	Depending on the circumstances: - to perform our contract with you (in this case, the contract means the Platform Terms and Conditions which apply to the Services); - to comply with our legal and regulatory obligations, - in other cases, for our legitimate interests or those of a third party, i.e., to protect, realise or grow the value in our business and assets.
To send you marketing and promotional messages and other information that may be of interest to you and for the purpose of direct marketing. In this regard, we may use email, SMS, social media or mail to send you direct marketing communications. You can opt out of receiving marketing materials from us by using the opt-out facility provided (e.g. an unsubscribe link).	For our legitimate interests or those of a third party, i.e., to protect, realise or grow the value in our business and assets, to improve and develop our Platform and introduce improved features.
To send you administrative messages, emails, reminders, notices, updates, security alerts, and other information requested by you.	Depending on the circumstances: - to perform our contract with you (in this case, the contract means the Platform Terms and Conditions which apply to the Services), - for our legitimate interests or those of a third party, e.g. making sure that we can keep in touch with our customers about their accounts and new products or functionalities related to the Services and our services.

See ‘Who we share your personal data with’ for further information on the steps we will take to protect your personal data where we need to share it with others.

8. Marketing

We intended to email marketing to inform you of our services such as promotions, discounts and new offerings.

We will always ask you for your consent before sending you marketing communications, except where you have explicitly opted-in to receiving email marketing from us in the past or except where you were given the option to opt-out of email marketing when you initially signed up for your account with us and you did not do so.

You will have the right to opt out of receiving marketing communications at any time by:

contacting us at info@followalice.com

using the ‘unsubscribe’ link included in all marketing emails you may have received from us

We will always treat your personal data with the utmost respect and never sell or share it with other organisations for marketing purposes.

For more information on your right to object at any time to your personal data being used for marketing purposes, see ‘Your rights’ below.

9. Storage of your personal data

All personal data we collect is stored on Google Drive and, for the most part, we do not disclose or transfer personal data overseas except to our affiliates and group companies in connection with the Services.

However, the cloud service providers we engage to provide us with cloud-based servers may operate overseas disaster recovery sites or have personnel overseas who may access the personal data we hold to assist us in managing our servers.

When you communicate with us through a social media service such as Facebook, Instagram or Twitter, the social media provider and its partners may collect and hold your personal data overseas.

We routinely share personal data with our service providers, affiliates and group companies we use to help us run our business or provide the services or functionalities in the Services, including developers, cloud storage providers and Google, Inc. for Google Maps location functionality. We exert no control over Google’s privacy policy and we therefore recommend that you consult their privacy policy for further information on how Google protect personal data – https://policies.google.com/privacy?hl=en-US.

We only allow service providers, affiliates and group companies to handle your personal data if we are satisfied they take appropriate measures to protect your personal data. We also impose contractual obligations on service providers, affiliates and group companies to ensure they can only use your personal data to provide services to us and to you.

We or the third parties mentioned above may occasionally also need to share your personal data with:

external auditors, e.g. in relation to the audit of our accounts and our company – the recipient of the information will be bound by confidentiality obligations;

professional advisors (such as lawyers and other advisors) – the recipient of the information will be bound by confidentiality obligations;

law enforcement agencies, courts or tribunals and regulatory bodies to comply with legal and regulatory obligations;

other parties in connection with a significant corporate transaction or restructuring, including a merger, acquisition, asset sale, initial public offering or in the event of our insolvency—usually, information will be anonymised but this may not always be possible, however, the recipient of the information will be bound by confidentiality obligations.

If you would like more information about who we share our data with and why, please contact us (see ‘How to contact us’ below).

We will not share your personal data with any other third party.

11. How long your personal data will be kept

We will keep your personal data for as long as you have an active account with us and for a period of up to 6 years thereafter to comply with any accounting or legal obligations including in the event of the pursuit or defence of legal claims. Once you have closed your account with us, we will move your personal data to a separate database so that only key stakeholders in our business on a ‘need to know basis’ have access to such data.

Following the end of the aforementioned retention period, we will delete or anonymise your personal data.

12. Transferring your personal data out of the UK

We do not transfer your personal data outside of the UK except to our affiliates, group companies and service providers in accordance with this Policy. We ensure compliance with applicable UK laws for the continued protection and privacy of your personal data. Any updated destinations to which we send your personal data, would be indicated in the present section and notified to you in accordance with the section on ‘Change to this privacy policy’ below.

Furthermore, under UK data protection laws, we can only transfer your personal data to a country outside the UK where: the UK government has decided the particular country ensures an adequate level of protection of personal data (known as an ‘adequacy regulation’) further to Article 45 of the UK GDPR; there are appropriate safeguards in place, together with enforceable rights and effective legal remedies for you; or a specific exception applies under relevant data protection law.

Accordingly, if we were to start transferring your personal data from the UK to:

The EEA: we would rely on the adequacy finding granted by the UK to the EU under the Withdrawal Agreement to do; for any transfers from the EU to the UK, we would rely on the adequacy regulation granted to the UK under the Adequacy Decision.

Any country located outside the UK/EEA: we would rely on appropriate safeguards under the UK GDPR, such as by including the relevant Standard Contractual Clauses in our data processing agreements.

In the event we could not or choose not to continue to rely on either of those mechanisms at any time we will not transfer your personal data outside the UK unless we can do so on the basis of an alternative mechanism or exception provided by UK data protection law.

13. Your rights

You generally have the following rights, which you can usually exercise free of charge. For more information regarding these rights, please visit the ICO website here.

Access to a copy of your personal data	The right to be provided with a copy of your personal data.
Correction (also known as rectification)	The right to require us to correct any mistakes in your personal data.
Erasure (also known as the right to be forgotten)	The right to require us to delete your personal data – in certain situations.
Restriction of use	The right to require us to restrict use of your personal data in certain circumstances, e.g. if you contest the accuracy of the data.
Data portability	The right to receive the personal data you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party – in certain situations.
To object to use	The right to object: - at any time to your personal data being used for direct marketing (including profiling), - in certain other situations to our continued use of your personal data, e.g. where we use your personal data for our legitimate interests.
Not to be subject to decisions without human involvement	The right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you. We do not make any such decisions based on data collected by the Services.

For further information on each of those rights, including the circumstances in which they do and do not apply, please contact us (see ‘How to contact us’ below). You may also find it helpful to refer to the guidance from the UK’s Information Commissioner on your rights under the UK GDPR.

If you would like to exercise any of those rights, please complete a request form—available on our website at www.followalice.com or email, call or write to us—see below: ‘How to contact us’. When contacting us please:

provide enough information to identify yourself (e.g., your full name and username) and any additional identity information we may reasonably request from you, and

let us know which right(s) you want to exercise and the information to which your request relates.

14. Keeping your personal data secure

We have appropriate security measures to prevent personal data from being accidentally lost, or used or accessed unlawfully. We limit access to your personal data to those who have a genuine business need to access it.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.

15. How to complain

Please contact us if you have any queries or concerns about our use of your information (see below ‘How to contact us’). We hope we will be able to resolve any issues you may have.

You also have the right to lodge a complaint with the Information Commissioner.

The Information Commissioner can be contacted at https://ico.org.uk/make-a-complaint or telephone: 0303 123 1113.

16. Changes to this privacy policy

We may change this Privacy Policy from time to time. When we make significant changes we will take steps to inform you, for example via the Services or by other means, such as email.

17. How to contact us

You can contact us by post, email or telephone if you have any questions about this Privacy Policy or the information we hold about you, to exercise a right under data protection law or to make a complaint.

Our contact details are shown below:

Follow Alice Ltd, 207 Regent Street, London, W1B 3HH, United Kingdom

travel@followalice.com

+44 20 3289 2088 or +1 (785) 859-4930