Three pillars of change
Higher-quality experiences for tourists. Better-paying jobs for Bhutanese nationals working in tourism. A more sustainable form of tourism (economically, socially, culturally and environmentally).
Why change anything?
COVID-19 has allowed us to reset – to rethink how the sector can be best structured and operated, so that it not only benefits Bhutan economically, but socially as well, while keeping carbon footprints low. In the long run, our goal is to create high-value experiences for visitors, and well-paying and professional jobs for our citizens.
Independent travel within Bhutan
An increased daily visa fee
The new daily fee to be in the country makes travelling to Bhutan more expensive.
Our strategy for the revamp of the tourism sector brings us back to our roots, of ‘High Value, Low Volume’ tourism, where we meet the needs of tourists while protecting our people, culture, values, and environment. Tourism is a strategic and valuable national asset, one that does not only impact those working in the sector but all Bhutanese. Ensuring its sustainability is vital to safeguarding future generations.