About Follow Alice

The Follow Alice story

The idea for Follow Alice was planted when Reto climbed Kilimanjaro with Chris as his lead guide in 2014. Chris had started as a porter on Kilimanjaro in 1999 and had since worked his way up to become a chief guide. His dream had always been to set up his own Kilimanjaro operation. Reto decided to team up with Chris, Kazi and Chris’s brother Robert and make the dream a reality. Since then, Follow Alice has grown into a global family of local guides and international explorers who all share a passion for travel and adventure.

First team meeting in Tanzania 2014
Chris, Reto, Kazi, Robert (from left to right)

What we care about at Follow Alice

Please give us a moment to tell you about the things that matter to us ...

Come as a client, leave as a friend

A modern tour operator
We aim to deliver a great service that meets the needs of the modern adventure traveller. One way we do this is by taking out the middle man. We're the folks you make first contact with online, as well as the ones who wave goodbye to you at the airport after your trip! Another way we do this is by making the admin side of your trip as seamless as possible. Did you know you can pay for your trip with cryptocurrency?
Travel curated by travellers
Our setup as a team is very 21st century ... we're registered in both the UK and Tanzania, and our HQ staff is a group of digital nomads, sprinkled across various timezones. That said, all of our local leaders and their support staff – the folks who look after you on your trips and ensure you have fun! – are locals. So we're a truly global and diverse team, and all the better for it, we believe!
Empowering local entrepreneurs
We strive to empower local entrepreneurs by providing them with the necessary tools to run a successful business as a local leader in their country. All of our local leaders and their teams are an integral part of the Follow Alice family. You'll see it for yourself when adventuring with us!

We prefer to let others talk about us ...

Meet the Team

FAQs

Where is Follow Alice based?

Follow Alice has been a remote-working company from day one. Our team of passionate travellers works from different locations around the world, which lets us carefully select the best adventure trips and spend plenty of time in our destination countries. Legally, Follow Alice is incorporated in both the UK and Tanzania, reflecting our global roots and deep connections to Africa.

Who is Alice?

The name Follow Alice was inspired by Lewis Carroll’s Alice’s Adventures in Wonderland. “Following Alice” is all about embracing curiosity and exploring new places. Alice isn’t a real person — she’s the spirit inside all of us, that little voice encouraging you to take the leap down the rabbit hole and discover the unknown.

Do you have any sustainability guidelines?

For all our trips, at least 70% of the trip price and often much more, stays within the local economy. Follow Alice was built on the idea of connecting travellers and local guides from around the world under one shared adventure. We believe in responsible, environmentally conscious travel that not only protects the places we visit but also directly supports local communities and economies.

Do you offer private trips or group trips?

Follow Alice offers both private trips and small group adventures, depending on what suits you best. Private trips give you the flexibility to customise your itinerary and travel with your own group, while our small group departures are perfect for meeting like-minded travellers and enjoying expert guides in a friendly, social setting. Either way, we keep group sizes intimate to ensure a personalised, high-quality experience.

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